Over a decade in the past, the cofounders of TopIQs have been freelance web entrepreneurs coping with lots of the frustrations that also irk freelancers in the present day. They invested important time pitching, touchdown and finishing initiatives for purchasers on freelance marketplaces. When it was time to receives a commission, they spent weeks or months chasing funds or resolving account points and fraudulent chargebacks—solely to owe a excessive proportion of market and monetary service charges ultimately.
“Conventional freelance marketplaces take as much as 20% of charges for any job,” stated Steve Talbot, one of many chief data officers at BH Community, the creator of TopIQs, a blockchain-based freelance market. “That is very difficult, particularly once you’re simply beginning out. Say you make $500 from just a few small initiatives; {the marketplace} takes $100, the financial institution or monetary app takes one other $15 and so forth. Fairly quickly that $500 is a a lot smaller quantity.”
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Talbot and his companions, Eddie Munteanu, Marius Grigoras, and Petrica Butusina imagined a greater means for freelancers to search out work from trusted companies and receives a commission shortly with out the standard complications. Their imaginative and prescient grew to become TopIQs, a decentralized freelancing market constructed on the MultiversX blockchain.
“TopIQs is a DeFi market designed for international Web3 patrons and sellers,” stated Munteanu. “We take a most 5% charge on crypto funds, and a clear everlasting historical past on the blockchain protects each patrons and sellers. Companies know they’ll get work they’re glad with, and freelancers know they’ll receives a commission promptly. Each events personal the sensible contracts they develop. Cost is held in escrow at some point of the undertaking, then launched to the freelancer as soon as it’s full.”
The beta model of TopIQs launched in December 2022, and the total product is scheduled for launch in spring 2023. Listed below are three key classes that the TopIQs workforce has recognized a couple of profitable Web3 product launch:
1. Prioritize educating your customers.
Blockchain and crypto platforms are nonetheless new to many individuals. In case your product is concentrating on Web2 customers, it’s good to supply an academic element, instructing individuals the fundamentals and advantages of Web3. What are your clients’ ache factors, and the way does your product handle them? What important data do they want concerning the blockchain or crypto? What’s going to they achieve from adopting this new know-how? Present video tutorials, Q&A classes and different searchable assets.
2. Take a look at relentlessly throughout your beta launch.
Earlier than you do a full launch, finances sufficient time for an intensive beta testing interval. Throughout this tender launch, invite customers to make use of your product totally free, and collect as a lot neighborhood suggestions as doable. Which parts are well-liked and straightforward to make use of? Which options generate probably the most questions or bugs? Hold testing and iterating till you’re assured a couple of full product launch.
3. Present distinctive buyer assist.
Nurture your person neighborhood by providing responsive, multifaceted buyer assist. Generally customers favor to look at video tutorials or learn on-line assets to reply their questions. Different instances, they need to converse straight with a workforce member who may help them. Attempt to supply quite a lot of assist choices, together with movies, articles, knowledgebases and chat apps.
“We need to assist extra individuals get into freelancing, and we perceive the obstacles on a private stage as a result of we’ve been there ourselves,” stated Talbot. “TopIQs goals to teach individuals about find out how to get into freelancing and find out how to get into cryptocurrency. It places the management again within the arms of customers to create a safer and related solution to work.”
This text was revealed by means of Cointelegraph Innovation Circle, a vetted group of senior executives and consultants within the blockchain know-how trade who’re constructing the longer term by means of the facility of connections, collaboration and thought management. Opinions expressed don’t essentially replicate these of Cointelegraph.
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